Introducing the dernier cri of men’s footwear, "Achilles' Heel" – A weakness of the strong footed haut monde
Achilles’ Heel is passionate, but dedicated to design, comfort and craftsmanship. The brand, while creating global as well as Indian designs, is derived from the Greek phrase Achilles’ heel. The brand name represents its product strength as an inspiration from the immortality of the Greek hero – Achilles. His weakness in the heel signifies every buyer’s weakness for these shoes. Feet give balance and ambulation and therefore, Achilles' Heel is picky about giving the best comfort and fashion available in the footwear market.
Achilles’ Heel endorses style that strikes a fine balance between the classic and the modern, the discreet and the bold with exquisite taste being the only criterion for selection. This unique proposition is an amalgamation of style forward designs offering superior comfort, craftsmanship par excellence and an online store experience which stands unmatched.
The Achilles’ Heel e-boutique allows its customers to browse through its complete collection from the comfort of their homes - or shop even while on the move with its mobile smart phones and ipad friendly services. The online store is designed to encourage customers to directly engage and experience the brand. Achilles' Heel also facilitates shopping directly from its Facebook page. This means a world where not only have consumer expectations been set by a decade of shopping online, but one where consumers can access all the things they love about e-commerce – convenience, total price transparency, deliveries within India and also internationally and a virtually endless choice – out in the ‘real world’ too.
- Created around a philosophy of celebrating style, Achilles’ Heel leads with design. A tasteful luxury footwear brand for individuals of substance. The brand offers unique and personalized styling to suit the evolving sensibilities and needs of the stylish man, whether it is for work, red carpet, a special occasion or a casual outing. Achilles' Heel also offers made to measure, bespoke shoes to cater to those who have something specific in mind, and know what they want in life. One can be spoilt for choice from a wide range of customizing options of shoe shapes, designs, materials and laces under the design your shoe section. What’s more, Achilles’ Heel also empowers one to create their very own shoe mould, and design the shoe by appointment.
- While design may take center stage at Achilles’ Heel, the brand ensures that it is never at the expense of comfort and a good fit. The deliberate choice of materials, components and construction in the styles in each category conspire to live up to that functional requirement. An exceptional savoir-faire has been developed in mastering shape, leather and the patina, as well as a profound understanding of the foot. The result is shoes of unrivaled comfort and elegance, a product most covetable.
- Each Achilles’ Heel shoe is crafted from hand-selected leather. The brand’s leather archives boast of leathers from all over the world from places where the animal died from natural causes. Achilles’ Heel strives to maintain that perfect symphony between modern techniques in shoe making and the traditional finesse of handcrafting an avant-garde pair of shoes. No one's wardrobe is complete without a generous number of shoes and buying a pair always promises a transcendental feeling. This feeling cannot be brought about without the dedication of a good craftsman, who exclusively uses materials of excellent quality, such as the leather bought from tanneries which still use trusted processes identical to those used a century ago. The leather is worked at the shop using methods of a trained craftsman, taking the all time he needs in order to enhance the precision of his craft. The leather is soaked in water for 12 hours, then allowed to dry and rest, wrapped in paper, and beaten with a hammer on stone. This renders the leather resistant and pliable over time - attributes which are indispensable for longevity and comfort. The sewing thread used for the welt and the sole are made in the shop using an ancient technique of twisting linen thread with pitch and pure beeswax. Very fine stitching awls bind the shoes together with thousands of minuscule stitches. The little glue which is used is completely vegetable-based. In fact, it is used by the pastry making industry in the production of desserts. Together, all these elements prove to be the ingredients of a product.